Okay -first I want to say that I am going to give this a poorer rating than what this juice deserves, (the flavors and profile as a juice, I'd give it a 4/5... it is THAT on point,) just due to the fact that I really dislike fruit/berry flavors, but since ZB limits me to only 10 dislikes, berries isn't as bad as the others I put in.
Okay, imagine Wyler's Grape Jelly -- except blueberry -- yeah THAT sweet! Or better yet - a blueberry muffin top that has 1/8" of icing... Again, MOUTH-WATERING! It is a GREAT juice if you like blueberries... Extremely sweet, so I don't think it's a all day vape, unless you like the taste of sugar to linger for hours after. If I were to compare it to another juice -- it would be Jam Monster -- without the crappy toast flavor -- so that's a plus.
So if you're into blueberries and muffins, and icing --- you HAVE to try it, I don't think you'll be disappointed. Could I vape this again... Sure, Would I seek it out to vape -- no -- again, I don't like vaping fruit/berries, but the muffin and sweetness -- Very Good!!