It taste similar to alot of the ones I've had but this one is good. Dripping with my Recurve and Coilart Lux200 @45 wats SS316L Wire build. You get a light vanilla inhale and really nice custardy vanilla exhale. It's not disgustingly sweet. I've had some before that had a really bad after taste and were grossly sweet. Would recommend if you're a vanilla custard lover and trying to explore different brands.