I was so apprehensive about this juice at first, mainly because I'm not a huge bubblegum fan (they always taste so fake to me) but I was actually impressed by this one! It wasn't overwhelming at all, but that's also a downside too. I felt the strawberry and kiwi was toned down too. But I'm a total beginner to vaping, so that's probably a good thing! Definitely a good cloud producer and minimal throat hit. Would totally recommend for someone who's not looking for anything too powerful and overwhelming.