The description of the flavor for this liquid is "Nostalgic bubblegum" and it is exactly that! I know a lot of juices get biased reviews, but this one is completely true! I took one hit of this juice and I just got smacked in the face with memories of having epic gum as a child in the summertime. The taste is very hard to pinpoint exactly what the taste is, but it does have a taste of bubbleyum and hubba bubba bubble jug. The inhale was nice and sweet and the exhale was busting with the bubblegum flavor. It was nice and smooth and just makes me not want to stop taking hits of this awesome juice! I would highly recommend this liquid to those who like bubblegum flavored vape! As for throat hit, I can't really say it has much due to no nicotine.