So...I had a "hate/love" reaction with this one. To preface, I had been vaping the Apple Butter from Liquid State the entire day before trying this M2K Ultra in the late evening. Upon opening the bottle, I gave it a whiff--and was a bit repulsed. Initial thoughts were that it had the dark, sweet smell of rotting plant materials (bear with me here 😏). I loaded it up in my RDA and gave it a vape. My reaction to the taste was about the same as it was with the smell. I took a few more hits and began wondering if I was even going to be able to continue with this bottle--1 star seemed to be in its review from me. However...I redripped it again and went another round. The taste was starting to grow on me--a little. Next morning, coffee made, I figured I'd just go with this juice again (mostly out of laziness). Sip of coffee...first hit...damn--that's pretty good! I continued thusly and, long story less long, I vaped it all day...emptied the bottle. By the time of this writing, I'm actually missing the M2K Ultra quite a bit. Sweet, dark, rich tobacco, with sweetness that lingers pleasantly on the palate. If this is remotely in your flavor preferences, I definitely say "give it a go"...you may be pleasantly surprised by this "acquired taste".