One of the best juices I've personally experienced. Sweet, smooth, and incredibly unique. Not in any way cloying, nor does it have that synthetic "Splenda" sweetness that I dislike. There is a thick, heavy cream taste that is divine. It shares it's place equally with a chocolate flavor and it's just phenomenal.
However, this is much less of a chocolate milk flavor, and more of a Bailey's Irish Cream meets Khalua (minus the alcohol flavor). But that's not a con in any way, it's absolutely delicious.
As far as throat hit, I bought this one with no nicotine, as I wanted it purely for the yumminess. Easily an all day vape, as it's sweet but not cloyingly rich. The clouds this produces are great also. Try this out for yourself, you'll think it's "decent" in a worst case scenario, so you're basically in for a no regrets purchase.