This tasted exactly like a watermelon Jollly Rancher. It's uncanny! That being said, it's not my favorite since I'm not a huge fan of this particular flavor, but I'm sure many out there will absolutely love this. It does well at higher temps too, I've got this in my prince tank on my voopoo drag at 80w and it's perfect. I tried it in my Goon and Rebel RDA, I feel like I was actually getting better flavor in the tank.