Here's my thing with a lot of the "ice" or "freeze" flavors. I always end up liking them eventually but on fresh cotton the menthol aspect is always all I can taste. After vaping this for a while the other flavors emerged and I found it pretty nice and refreshing. I probably just dont like menthol, so this gets a 3 for me. Would definitely reccomend to the menthol lovers out there. Really nice mix of light and refreshing fruit flavors.