I like this brand in general. I'm a fan of Neapolitan shakes from In n Out, so I figured I'd try this. It's got a really nice chocolate flavor on the inhale. I never in a million years thought I'd enjoy vaping chocolate flavor but this has definitely broadened my horizons. I taste the strawberry on occasion, but my favorite part of this is the chocolate. As with any other juice by Moo, the clouds are milky white. This doesn't have as much cloud production as some other flavors I've had from Moo but I still have to move my head to see the tv if I'm watching it, so that's a decent cloud by my standards. I'd definitely recommend this.