A prominent, realistic blueberry aroma with a splash of milk. While billed as "blueberry lemonade," I could barely taste any lemon flavor. I could taste a distinct milk flavor, which gave this juice a berries & cream type flavor. The vapor production is outstanding, with only a very tiny throat hit, possibly due solely to the nicotine concentration I was using (12 mg/mL).
While I didn't really care for the overall flavor of this juice (I don't really like blueberries, and this taste is almost like real blueberry juice), the silky-smooth draw and not-overpowering aroma make this an all-day vape, especially for milk or cream fans.