This is my absolute favorite juice of all time and I consider it my must-have adv. I have tried tons of other lime and key lime flavors in search of one that even compares to this one, but have yet to find one. The flavor profile is described as a cinnamon glazed donut filled with key lime cream, which I have unfortunately never had the real thing, but after trying this e-liquid I will most definitely be a fan. The slightly tangy key lime cream is distinctly discernible on the inhale and then comes out amazingly on the exhale. The cinnamon glazed donut is not immediately apparent, but rather helps to round out the flavor. Delicious.