I am so in love with this. I need more. It tastes like a stroopwafel almost exactly. Proof that you cannot judge a book by its cover (or a juice by its bottle!) as I find the packaging abhorrent. I would have never personally selected such a bro-tastic thing and THAT is why the zample box pays for itself in the end by endlessly surprising me and exceeding my chronically low expectations. I salute you all!