It's a smooth vape. The flavor is very delicate, almost muted. Though, it is overtly custard and brown sugar. It overwhelms all the other flavors. On exhale, you can get a very faint hint of vanilla under the custard. Considering the flavor profile, I would have expected it to be a sweet dessert juice but it is not. It leaves a bit of an after taste and a bit of dry mouth. It isn't a bad juice if you want a more subtle custard flavor. I'd recommend it to a vaper that prefers a less sweet juice.