I really wanted to like this. The label looks very nice. The red and white with the font choice and graphics all seem to meld together so perfectly. I think the graphics designer did a great job with it. All the flavors from this company have very similarly designed labels, but the cherry one looks really nice. Most probably don't care, but I do appreciate that level of effort in a professional eliquid, of making a nice, clean but beautiful label. When I first smelled it, it smelled very familiar, but on the second day, I can only really identify the maraschino cherry. First vaping it, I kept trying to place the flavor of something that I tasted in my youth. The maraschino cherry is very pronounced and identifiable, but there are clearly other flavors of cherry used. On first vaping it just tasted like a super strong mishmash of various cherry flavors with no regard for the overall taste. I kept thinking that it maybe tastes like cough syrup. Not really the cherry flavor you want to go for. I finally settled on it tasting like a very cheap cherry soda, with bits of other cherry flavors. I put it away to steep, but I ended up getting it back out the very next day, because I don't have many flavors I really like right now, and I wanted to get a second taste of it to see if I could identify the flavor. It's been sealed in the bottle, away from light, yet it doesn't seem to have the same vibrance as the first day. It wasn't great on the first day though, so it's not much to miss. Now it tastes like maraschino cherry with a bit of cherry soda. Neither flavor is particularly strong, which isn't necessarily a bad thing. I might have liked it a bit more if the cherry soda flavor were a bit more pronounced, and the maraschino were a little lower. It hasn't changed much since the second day. It's not bad. Not really 'good' either. I've been vaping it occasionally, but not a whole lot. I don't think it's even worth trying to let it steep. I wouldn't likely even buy this again if it were a discount juice. It's probably very close to a good juice, just not for my pallet.