This is very tasty. Reminds me of a lemon cookie, with less tart. The lemon is the first flavor to hit, then the sweet sugar custard taste lingers. It is sweet, but not too intense, making it a great all day (or week) vape. It was the first I tried out of the box, and it was so good, I haven't moved on to try the others yet.... and I tend to get bored quickly!